IT — Versione italiana

Pistakkio® SEO Agency · Florence, Italy · since 2019

The portfolio speaks. We optimise.

We are a Tuscan boutique SEO agency: maximum 15 simultaneous clients, enterprise-grade tooling, Kaizen method. From national-scale projects to industrial groups, we build organic visibility that lasts — and integrate it with Ads, branding and AI Positioning.

Request a preliminary analysis
2019year founded
15clients max — quality guaranteed
200+episodes of the "Roba da SEO" podcast
3working languages: IT · EN · DE

Who we are

Boutique by choice, not by size

Pistakkio® is the boutique SEO agency founded by Fabrizio Gabrielli in 2019 in the Florence metropolitan area. We are not a quote factory: we are strategic partners. We work with a maximum of 15 simultaneous clients so that every project receives attention, expertise and a tailored approach.

The Pistakkio Method combines technical rigour with a holistic vision, inspired by the Kaizen philosophy: small, continuous, measurable improvements — not unrealistic promises. SEO is a process, not a switch — and we treat it as a business asset, with KPIs defined before we start and transparent monthly reporting.

Strategy before tactics

No isolated activities without a strategic vision: analysis first, then execution.

Transparency & education

We explain every recommendation and share the metrics. Clients understand — they don't just comply.

Sustainability, no shortcuts

Long-term organic growth, white-hat, always. Never ranking guarantees.

Data-driven decisions

Assumptions are validated with numbers: analytics, crawls, logs and real SERPs.

Services

A 360° vision, with SEO at the core

Technical SEO

Full audits, Core Web Vitals, structured data, crawl budget, migrations with ranking protection.

Ongoing SEO

Keyword research, on-page, off-page and link building, content strategy, monthly reporting.

Local SEO

Google Business Profile, Local Schema, citations and geo-targeted searches across Tuscany and Italy.

GEO / AEO — AI Positioning

Optimisation for ChatGPT, Gemini, Perplexity and AI Overviews: being the answer, not just the result.

Google Ads (SEM)

Search, Performance Max and Display campaigns, integrated with organic data.

Content Marketing

SEO articles, pillar pages, content clusters and FAQs optimised for featured snippets and AI engines.

Branding & brand image

Digital identity, online visibility and safeguarding of brand reputation across search results.

Websites & landing pages

WordPress development, conversion-optimised landing pages, managed hosting on request.

Portfolio

Our projects are our references

National project · 2025 — ongoing

Circolo Dipendenti BPER Banca — circolobper.it

Complete rebuild · SEO-safe migration · Community architecture

The rebuild of the website of the national community of BPER Banking Group employees: a strategically significant project managed end-to-end by the Pistakkio® team, with Fabrizio Gabrielli as Project Manager and SEO Expert.

  • Complete rebuild of the national community web platform.
  • SEO-safe migration: redirect mapping and ranking continuity.
  • Technical and on-page SEO: information architecture, structured data, organic optimisation.
  • Content and community architecture: regional sections, national community UX.

Industrial · SEO Manager & Partner · 2021–present

AKNO Group

Full SEO strategy for a leading business park design and construction group: technical SEO, content strategy, link building, KPIs and ongoing reporting.

Hospitality · SEO Manager · 2021–present

AN Hotels Milan

SEO for a hotel chain with 5 Italian properties: organic positioning, Local SEO and competitive keyword analysis in a fiercely contested market.

B2B Retail · SEO Specialist · 2023

Metro.it — Italian launch

Key role in the Italian launch of metro.it: end-to-end SEO strategy to secure organic visibility from day one for an enterprise e-commerce platform.

Corporate · SEO Consultant · 2023

Logos S.p.A. — Modena

Technical SEO audit and consultancy for the corporate website restructuring on the Joomla platform: P0–P3 priorities and an actionable roadmap.

SEO collaborations within structured teams: Accenture · Metro Cash & Carry · Generali Insurance

Full case studies, figures and data shared under NDA, out of respect for our clients' confidentiality.

Cultural branding & editorial projects

What we build out of passion

Podcast · since 2021 · every Friday

Roba da SEO — robadaseo.com

The longest-running Italian-language SEO podcast in its category: 200+ weekly episodes for marketers and digital entrepreneurs.

Co-founded in 2004

ilpalio.org

The world's most visited website on the Palio di Siena, ranked above Wikipedia for hundreds of keywords: field proof of what long-form editorial SEO can achieve.

Memory project

ricordidipalio.org

The Palio Memory Archive: digital collection and preservation of testimonies, images and the history of the Contrade.

Consultancy

contradadeldrago.it

Consulting contribution to the official website of the Contrada del Drago in Siena: cultural branding and territorial identity.

How much market share are you leaving on the table?

Drop us a few lines about your project: we'll reply with a preliminary analysis and a proposed roadmap. No blind quotes, no promises — just a method that works.

Write to verde@pistakkio.net